Tenetic, LLC Platform Privacy Policy

LAST UPDATED: August 10, 2026

This Platform Privacy Policy applies to information that Tenetic, LLC, its affiliates, and subsidiaries (“Tenetic,” “we,” “us,” or “our”) collect, receive, use, and share in connection with an individual’s (“user’s” or “your”) usage of and interactions with the Tenetic Intelligence platform and associated services available via app.tenetic.com (collectively referred to as the “Platform”), including but not limited to when you communicate with us electronically, by phone and in person, from desktop, mobile devices, and/or internet-connected devices. This Platform Privacy Policy applies specifically to information collected about the user acting in their professional/business capacity. It describes the types of information we collect, how we use this information, with whom the information may be shared, what choices are available to you regarding collection, use and distribution of information and our efforts to protect such information.

This Platform Privacy Policy does not govern the collection and use of data on our general website (www.tenetic.com) and sites that are managed by third parties that may supply data, technology, or provide other services to us (together, “Third Party(ies)”). Each Third Party will have its own privacy policies and practices. We encourage you to refer to the Tenetic Website Privacy Policy found here Website Privacy Policy and each Third Party’s respective privacy policies for information about such data collection and use practices.

By using the Platform, you consent to allow us to process information in accordance with this Platform Privacy Policy.

Overview of Platform

Tenetic Intelligence is an online technology platform that provides consumer measurement and behavioral data and insights to support clients in planning, pre-campaign measurement, and evaluation of advertising across video, digital and other media channels.

Information We Collect, Store, and/or Access

We collect information from you via the Platform, including certain information that can reasonably identify or relate to you as an individual user (“Business Personal Data”). Such Business Personal Data may include:

  • Contact information such as name, office address, email address, Company name, job title, department, and telephone number
  • Technical information which may include usage statistics, clickstream data, session replay and IP address
  • Information you provide to us as feedback, comments or other messages

We also collect certain other Business Personal Data about you when you interact with the Platform. For example, we may use analytics tools to retrieve information from your browser, including the website you came from and the pages you view within the Platform. We may also use technologies, such as cookies, to collect information about how you interact with and within the Platform. Additionally, we collect certain standard information that your browser sends to any website you visit, such as your IP address, browser type and language, access times and referring website addresses.

We may also collect information that is not linked to a device or person, such as metadata, counts, or other de-identified information.

How We Use Your Information

We may use the Business Personal Data we collect for legitimate commercial purposes in connection with providing our services, including:

  • Providing our Platform Services. We may use your Business Personal Data so that we can provide our Platform services to you (which includes using artificial intelligence and automated technologies to transform data, generate analytics, and produce outputs such as visualizations, summaries, and insights); provided, however, that we do not use your Business Personal Data to train our artificial intelligence models.
  • Responding To Your Inquiries and Fulfilling Your Requests. We may use your Business Personal Data to respond to your inquiries and to fulfill your requests for information.
  • Sending Administrative Emails and Text Messages. We may use your Business Personal Data to send you emails, phone calls, and text messages (cell and data charges may apply) to: (a) confirm your Business Personal Data; (b) provide you with information regarding the Platform; or (c) inform you of changes to this Privacy Policy or other terms.
  • To Operate and Improve the Platform. We may use your Business Personal Data to provide you with more effective services; make the Platform or services easier to use; perform research and analysis aimed at improving our services, communications, and technologies; and displaying content that is customized to your interests and preferences.
  • Conducting Research and Development: We may use your Business Personal Data to innovate new services.
  • Sending Marketing Emails. We may use your Business Personal Data to send you marketing emails with content about new products or services that we provide or that are provided by our business partners.
  • Legal purposes and Security: We may use your Business Personal Data to respond to circumstances permitted or required by law, and to ensure the security and integrity of our operations.
  • Mergers and Acquisitions. If we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, your information will likely be among the information transferred. You will be notified by a prominent notice on this Platform Privacy Policy of any such change in ownership or control of your data.
  • Disclosed and Other Purposes. We may use information for any purposes disclosed to you at the time we collect such information or as otherwise stated in this Platform Privacy Policy.

We may also use aggregated or de-identified data that is not personally identifiable, or non-confidential or otherwise publicly available information, for any legally permissible purposes without restriction.

Information Sharing

We may share your Business Personal Data:

  • for the purposes for which you provided it;
  • at your direction or request, or with your consent;
  • to improve the effectiveness of our services, including conducting research and analysis related to, among other things, Tenetic Intelligence report generation;
  • to detect, prevent or investigate potential security breaches, fraudulent transactions and monitor against theft or other harms;
  • as necessary or appropriate under applicable law, to comply with legal process, to respond to such requests from public and government authorities (including law enforcement), to enforce our terms and conditions, including investigations of potential violations, to detect, prevent or otherwise address fraud, security or technical issues, to protect our rights, privacy, safety or property, and to allow us to pursue available remedies to limit the damages that we may sustain. In matters involving claims of personal or public safety or in litigation where the data is pertinent, we may use your information without your consent or court process, as applicable;
  • on a confidential basis with persons or organizations with whom we contract to carry out internal operations, which may include for example, analytical services, or as necessary to provide you with access to the Platform; and
  • with our affiliates and business partners in order to provide our products and services.

We may also disclose to third parties aggregate or de-identified data that is not personally identifiable, or non-confidential or otherwise publicly available information, for any legally permissible purposes without restriction.

Retention of Information

We keep your Business Personal Data until we no longer have a necessary purpose to process your information as set forth in this Platform Privacy Policy (such as for legitimate business purposes and as permitted by applicable law).

Where We Store and Process Your Information

We have physical, technical, and administrative procedures in place to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect. Unfortunately, no data transmission over the internet or data storage solution can ever be completely secure. As a result, although we take industry-standard steps to protect your information (e.g., strong encryption), we cannot ensure or warrant the security of any information you transmit to or receive from us or that we store on our or our service providers’ systems.

If you are accessing the Platform from outside of the United States, you understand and consent that your connection will be through and to servers located in the United States, and the information you provide will be stored on our servers and internal systems located within the United States.

Your Business Personal Data is stored until we are required to remove it or choose to remove it. We store personal information, our logs and other technical records in accordance with internal practices and policies, and potentially indefinitely.

Children’s Privacy

Tenetic does not intend the Platform to be accessed or used by children under the age of 18 years old or to knowingly collect information from children under the age of 18 years old.

California Privacy Rights

If you are a resident of California, please refer to our Privacy Policy for CA Residents. Specifically, you may have the following rights:

  • You may have the right to request that we disclose certain information to you about our collection and use of your Business Personal Data over the past 12 months.
  • You may have the right to request that we delete any of your Business Personal Data that we collected from you and retained, subject to certain exceptions.
  • You may have the right to object to certain uses and disclosures of your Business Personal Data and sensitive Business Personal Data.
  • If you are age 16 or older, you may have the right to direct us to not sell your Business Personal Data at any time.
  • You may have the right to correct or amend the Business Personal Data we maintain about you.
  • You may have the right not to be discriminated against for exercising any of the above rights granted to you by California law.

Please contact us if you would like more information.

Changes to this Policy

We may change this Privacy Policy from time to time. We will post any changes on this page and, if we make material changes, provide a more prominent notice (for example, by providing notice through the Platform login screen or by emailing you). You can see above the date on which the latest version of this Privacy Policy was posted. Your continued use of the Platform following our notice of changes to this Platform Privacy Policy (or other method of legal acceptance) will constitute acceptance of such changes.

How to Contact Us

If you have questions or comments regarding our privacy policy or practices, you may contact us as follows:

Tenetic, LLC
ATTN: Privacy Compliance
75 South Broadway
Suite 4510
White Plains, New York 10601
legalnotices@tenetic.com

EEA Users also have the right to raise a complaint to our supervisory body for data protection matters or another applicable supervisory authority.